Individual Evaluation

In what ways does you media product use, develop or challenge forms and conventions of real media products?

After having done research to find good music videos that are out there looked at a number of them including Fell In Love With Girl- White Stripes. We then learnt they codes and conventions of got the band who we were working with we had to look at how they wanted to be represented in the music video and make sure it fit the genre of music it was.
We wanted to make all of our music video in split screen and have lots of different angles from the same image by using more that one camera. but we were unable to due to lack of resources, we had to scratch that idea and make our music video without it.. Meese- Next in Line

For the music video we wanted to make something that fit the genre, so we looked at the song we had and decided to come up with something up lifting, and we looked at similar bands like Alien Ant Farm, and we also looked at the original New Found Glory music video.


How Effective is the combination of your main product and ancillary texts?

During our research and planning stage we look at different promotional packages, like for example, Mika’s album The Boy Who Knew Too Much >, they all shared a theme and had the same colour patterns and are related to each other.

What have you learnt from your audience feedback?

We got quite positive feedback from our audience, we were told that the music video fit the song and the genre well, and that we managed to capture the band’s energy well with a good variety of shots , and that the had made good creative choices and they also like our shots of people kissing and hugging, they especially like our shot in Caffe Nero in town. The band also was glad and like the way in which they were represented in the music video.
We made an audience profile with two characters Sarah and Ollie and we kept them in mind as we produced to promotional package.
We quite liked the font and color as well as how everything was placed in both the magazine advert and the CD cover, and I think that they are both attractive partially because of the blur of the image but also because of the color scheme we used,

We originally were told that we needed more kissing scenes and the some of the shots were too long, so we went out and shot some more also reedited the music video to make sure it looked as professional as we could possible make it.



How did you use new media technologies in the construction, research, planning and evaluation stages?

For the research and planning stage of our pop promo we used the internet a lot because it is kind of like and endless source of information and good for communication, we used goggle, Wikipedia, YouTube, Xtranormal.com and prezie.com.
We used a Canon scanner for out pre production sheets and all our work has been posted on blogger.com.


We shot our music video using Sony HVR-Z5E on a Libec Pedestal P110 tripod which gave us very high quality, and it was very professional. We also used a Panasonic HDC-SD700 camera on a Velbon tripod for the music video, we also used a Canon HDV camera, which was small and handy, we taped on to a guitar for the music vido but also had the vocalist hold it and sing into it..
We shot the CD cover and magazine advert photo with a Nikon D£100 SLR , which again was very professional and very good quality.
Our evaluation video was shot used a Kingston Card Camera, we used a Yoga- Super Cardioid Directional microphone and Ianiro Gulliver 30 lights we used for the music video, video evaluation and shooting of the still for magazine advert and CD cover.
We edited using Final Cut pro, which we already knew how to use from last year and got the opportunity to expand our knowledge of it.
Photoshop was used to produce the CD cover and magazine advert, it was difficult to us at first but it eventually became easier.

New Media